Postcard printing and mailing are a great way to build relationships with your customers. They can be used to promote your company, share important information, or just show your appreciation. Postcards can also help you reach a specific target audience, whether that’s local homeowners or customers who have opted in to your email list.

While many digital marketing tools can get the job done, postcards still hold their value. They are affordable to produce and mail, and they have a high readership rate. Plus, they can be personalized to make your brand stand out from the crowd.

Before you start designing, find out which size is best for your postcards. Different standard postcard sizes meet postal regulations, as well as EDDM (Every Door Direct Mail) options that allow you to send your mail directly to homes and businesses in your chosen area.

Convenience and Efficiency: Postcard Printing and Mailing Services

Once you have a rough idea of which size to go with, consider what type of design will complement your message best. Then, decide if you want to add a custom attribute to your postcards such as die cutting, foil stamping, or embossing. Keep in mind that the amount of custom attributes you include will have a direct impact on your per-piece cost.

You should also keep in mind that the paper you choose will have a direct impact on your per-piece price. For example, choosing a higher-end 120# Dull/Matte Cover will increase your cost but will also ensure your postcards look amazing. Also, the size of your postcard will have an impact on your final per-piece price as well. Typically, larger postcards have a lower per-piece cost than smaller ones.